SEO and Analytics
Technical SEO, structured data and measurement that tells you which work paid off.
Search visibility starts with technical fundamentals most sites get wrong before it ever gets to content: crawlability, page speed, structured data that accurately describes what's actually on the page, and a sitemap that reflects the real site rather than a stale export. We audit for these first, because content strategy built on a technically broken foundation underperforms regardless of how good the writing is.
Structured data (JSON-LD schema) gets implemented to match what's genuinely true about the business and its content - we don't emit review or rating schema that isn't backed by real reviews, and we don't mark up claims that aren't accurate. Search engines penalise that eventually, and it's the wrong thing to do regardless.
Measurement is set up so you can see which specific pages, keywords and campaigns are actually driving traffic that converts, not just traffic. That's the number that tells you whether the SEO work paid off - not rankings for their own sake.
What this covers
- Technical audits Crawlability, page speed and the fundamentals most sites get wrong.
- Structured data JSON-LD that matches what is genuinely true about the business.
- Sitemaps and indexing A sitemap that reflects the real site, not a stale export.
- Measurement Tracking set up so you can tell which work paid off.
Frequently asked questions
How long does a typical project take?
Most projects run 4 to 16 weeks depending on scope, agreed and written down before work starts so there are no surprises partway through.
What does it cost?
It depends on scope - fixed-price for a defined build, or a retained monthly arrangement for ongoing work. See the pricing section on our services page for the general shape of each option.
Do we own the code and assets at the end?
Yes. Every engagement ends with full source code handover, documentation, and a support window - nothing is held back to keep you dependent on us.
Curious what this looks like in practice? See our projects for real examples, or read more about how we work.
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